Marina Helou's research interests include the impact of the unconscious on individual cognition and behaviour, self-control and behaviour modification.

(See my biography page for more information).


Publications:
Ethnic Marketing, Multi-Culturalism and Consumer Purchase Behaviour: Issues of Cultural Identity

The current study evaluates the concepts covered in the representative literature in relation to cultural identity and its formation.

Article: Print

$US10.00

Article: Electronic

$US5.00
Imagery, Perception and Learning: Contribution of Rene Descartes and the Cartesian Dualism

This study presents a threefold analysis. First, Descartes’ argument for a version of mind-body dualism is discussed.

Article: Print

$US10.00

Article: Electronic

$US5.00
Lessons Learned from Pluralistic Media Representation of Environmental Turbulence: Issues of Cultural Identity

This paper studies the nature of media coverage of environmental turbulence as a means of exploring its impact on the internal recuperation mechanisms for a system’s evolution from turbulence.

Article: Print

$US10.00

Article: Electronic

$US5.00
Is the Interpretation of Dreams the Royal Road to the Knowledge of the Unconscious Activities of the Consumer Mind? The Interdisciplination of Freud's Theory of the Unconscious

The current study endeavours to cast light on the impact of the unconscious on the cognitive and emotional dimensions of the consumer mind and their resulting purchase behaviour.

Article: Print

$US10.00

Article: Electronic

$US5.00